Compare grocery unit prices (kg, lb, each)

For meat, cheese, and much fresh food: price per kg (or per lb). For liquids: per litre or per 100 ml. For pills/capsules outside food: per unit.

If the tag only shows pack price, divide: price ÷ quantity. Phone calculator is enough; the habit sticks in about two weeks.

A “2 for $7” only helps if you’ll use both packs in time and the unit price beats the single pack. Otherwise buy one unit off-promo if it’s cheaper per unit.

Also check whether the promo size is smaller than usual: a discount on a reduced pack can cost more per kilo than the regular size.

“Per basket,” “each,” and “per kg” aren’t comparable at a glance. Estimate basket weight or piece count before you decide.

Pre-cut produce often costs far more per weight. Pay for convenience only if the time saved is worth the gap.

The flyer shows a headline price; the shelf (or scale) confirms the real unit price. If they differ, keep a screenshot or flyer page to ask for a check.

On SimpleICI, shortlist useful deals first, then confirm size and unit price in store—so you don’t chase a misleading big number.

If you can’t convert to the same denominator quickly, it probably isn’t a clear enough deal for you. Move to the next item on your list.

Write down the conversions you use often (e.g. lb ↔ kg) once. Every future trip gets faster.